Two Brothers.
One Mission.
We didn't build JNM from a boardroom. We built it from a bedroom - lying in recovery from long-term injuries, with nothing but time to think and a notebook full of ideas. This is that story.
We Were Once
Our Players.
"I didn't want to wait around. I wanted to find out what I was capable of."
Nathan grew up in South-East England playing football like every other kid. At 14, he moved to Serbia with family - and that's where he got his first real taste of what football could look like. By 15 he was training with first-team players. From that moment, the goal was singular: give everything to football.
At 16, Nathan moved back to England. He didn't want education - he wanted independence and the chance to pursue football seriously. But football doesn't pay the bills at 16. So he spent a year working as a labourer for his dad. Long days, hard graft, saving every pound. It was tough. But it was the plan.
Grew up in South-East England. Moved to Serbia at 14. First senior football exposure at 15. Worked as a labourer to fund his football career. Fell victim to a football scam at 16 - paid thousands to a fake agent for a trial that never existed. Came back from that, reached Step 3 level (England's 7th tier), then tore ligaments in his ankle and both sides of his groin in the same season. Built JNM from his recovery bed in September 2019.
Originally a goalkeeper in academy football, Josh switched to outfield at 14 with the same ambitions as Nathan. After trials in Gibraltar and Spain that never materialised into contracts, he networked his way to Sweden - where he signed his first deal and saw first-hand how different football works outside England. Returned to England, had an excellent first season, then tore his ACL. The two brothers - both laid up, both without a paycheque - decided to do something about it.
How We Got Here.
Nathan moves to Serbia. First exposure to senior football culture at 15. The level, the intensity, the professionalism - nothing like what he'd experienced back home. The goal becomes clear.
Nathan returns to England. Rejects further education. Wants independence and the chance to pursue football seriously. Spends a year as a labourer for his dad - long days, hard work - saving up to fund the next move.
With savings in hand and dreams in mind, Nathan pays thousands of pounds to an agent promising a football trial. The trial never exists. The money is gone. He sees first-hand exactly how dark the football world can be for an amateur player who doesn't know the rules.
Nathan signs for a college football team, gets pushed to train with the first team - Step 3 (England's 7th tier). He has momentum, fitness, and the will to outwork anyone. Then it unravels: torn ligaments in his ankle, both sides of his groin. One season. All of it, gone.
Both brothers are injured. Josh is recovering from his ACL. Nathan is doing his usual pre-sleep routine - reading, journaling - when the idea hits. A global support system for amateur footballers. Help them develop. Help them get trials. Do it properly. He starts writing. By the next morning the Instagram page and website are live. September 2019. JNM Football is born.
Seven years on. Players from North America, Europe, Asia, and Oceania. Top-division placements in Armenia and Malta. Players who went from paying to play in UK non-league to getting paid to play in European leagues with accommodation provided. Nathan holds a FIFA-licensed agent licence. JNM is run exactly as a football company should be.
The Industry Was Broken.
We'd Seen It.
There's an entire industry that profits from it.
The mindset of an amateur footballer is fragile in the best way. They genuinely believe they just need one chance - and everything else will fall into place. Fake agents know this. They also know that most amateur players don't understand how professional football actually works.
So they sell the dream. They manufacture trial fees and travel costs. They take the money and disappear. And the player - who gave up months of savings, who turned down other opportunities, who told their family this was finally it - is left with nothing.
Nathan experienced this at 16. That experience didn't break him. It informed everything that JNM became.
The Playing Field
Isn't Level. It Should Be.
Even if it doesn't work out - every serious player should have the chance to give it a real go. Otherwise they spend the rest of their lives asking "what if?" That question is what drives us.
One Step Back.
Two Steps Forward.
Results speak louder than promises. Here is one story that stays with us.
Owen came to us as a free agent with only five games left in the season. By any logic, leaving everything behind to move across the world for five games was a decision that made no sense. Most players wouldn't consider it.
Owen took the risk. He played those five games - and played them exceptionally well. He was scouted by three different clubs in the league above. He trialled with two of them. He chose the one he wanted to sign for. He did.
Moved across the world with 5 games left in the season as a free agent. Scouted by 3 clubs. Signed with the team he preferred.
One step back. Two steps forward.
Seven Years.
Real Numbers.
From Sunday league to European professional football - across every level and background.
North America, Europe, Asia, Oceania. Wherever the right opportunity exists, we find it.
Founded September 2019. Still growing. Still placing players. Still getting it right.
Nathan holds a FIFA-licensed agent licence. JNM is run by the book, exactly as it should be.
We don't stop until you get an offer at a level we both agree on. No player leaves empty-handed.
We're Just
Getting Started.
No amateur footballer should feel unsupported. Not anywhere in the world. The information exists. The connections exist. The opportunities exist. What's been missing is a company willing to do it properly - with genuine care, genuine expertise, and genuine accountability.
To change one footballer's life is an unexplainable feeling. To do it for thousands of players - that's legacy. That's why we built this.
JNM Football. Founded by two brothers who were once exactly where you are. We know what you need - because we needed it too.
Ready to Take
Your Shot?
Book a free consultation. We'll be straight with you about whether we can help - and if we can, we won't stop until we do.
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